FemCatholic
Course Hub & News Platform for niche audience
JANUARY 2024
Product + Marketing Strategy
Course Hub Creation
Website Design
Social Media Management
Project & Account Management
Email Marketing
Deliverables
FemCatholic is an non-profit education resource for Catholic women.
Technical Course Hub Creation, product strategy + creating and integrating course hub (Shopify) with brand website (Webflow)
Website Designer, high-level marketing strategy + implementing integrated website redesign (Webflow), copywriting and wireframing for new or revised website pages, first draft of web redesign
B2C Course Creation, video editing and course building
Project & Account Manager, restructure company protocols, task management, file sharing, team management, business operations
Social Media Management, social media strategy, content calendar creation, and updated social design templates
Graphic Designer, website and social media deliverables
A conversion-led strategy implemented via Shopify integration with Webflow website platform
Other integrations and skills included: basic HTML coding, Mailchimp and Typeform integration, web graphic design, Google Sheets integration
Shopify + Webflow Integration
Updated designs for social posts and refined process for social media strategy & reach
Created design templates on Canva for easy re-use
Increased IG following from 16k to 17k in 2 months, achieved best reach in 2 years for several new posts on IG
Redesigned profile and link-in-bio for optimal conversion
An interactive custom Microsoft Excel sheet for strategy, project management, and team collaboration
Content Calendar Brief
Social Media
Blog Writing
Compiled data and executed all the blog writing for FemCatholic’s Women to Watch in 2024
