Be A Heart

Wholesale Management

• Led growth in new wholesale accounts by 109% and sales by 78.86% through innovative and data-driven strategies

• Implemented consistent, engaging email and marketing tactics with an average email open rate of 56%, as well as redesigning and maintaining the b2b Shopify website

• Executed top-ranked tradeshow booth design as well as onsite event, travel, and budget management for Atlanta, Dallas, and Vegas markets, which led to 83% growth in conversions

• Provided high-level strategy and managed inter-departmental collaboration for marketing, product development, merchandising, and warehouse operations
  
  

  Social Media Management

• Led overall social and marketing strategy that increased sales by at least 12% per month

• Cultivated a vibrant online community, growing and engaging IG followers from 35.6k to 75.8k in 18 mo, Facebook followers from 8k to 22k in 18 mo, TikTok followers from 0 to 1.9k in 1 mo

• Strengthened organic IG average post reach average from 8k to 37k and interactions from 1k to 5k per post. Top performing post hit 111k reach with >50 posts hitting 76k reach

• Created original blogs, liturgical living guides, and playlists that increased SEO by 28% month over month, which eventually led to a book deal (Living The Seasons) with Ave Maria Press (published Oct 2023)

• Provided high-level strategy and managed inter-departmental collaboration for marketing, product development, brand development, and website design

• Coordinated brand partnerships, giveaways, marketing series, and provided engaging customer service and community management
  

  Product & Marketing Strategy & Management

• Provided high-level strategy and managed inter-departmental collaboration for marketing, product development, merchandising, and warehouse operations

  
  Graphic Designer

• Designed websites, emails, and social media deliverables